Lead profile page
Everything known about one specific lead, from the moment they first showed up to the moment they converted, if they did.
Header
Name, email, phone, whether they converted, and whether they were a first-time or returning visitor when they did. The qualify toggle lives here too.
Activity stats
Total visits, total page views, total time engaged, average scroll depth, and time to convert from their very first visit to the moment they submitted.
Form Engagement
How long the form sat on screen before they typed anything, how long they spent actually filling it in, and how many other forms this same visitor started elsewhere but never submitted. Only shown when there is a real fact to display, not for every lead.
Field Timing
One bar per field on the form they submitted, in the order they actually filled them in, longest one highlighted. See Form engagement for how this is measured.
Path to Conversion
Every page they viewed before converting, in order, bar length is time spent on that page.
Conversion Events
Only appears when this same browser has submitted more than one form. A lead converts once by definition, so this section stays hidden rather than showing a list of one.
Session History
Every session from this visitor, including ones where they left without converting. Selecting one loads the session replay chart. See Session replay for how to read it.