Conversions page
Where marketing-side questions get answered: how many new people showed up, how many converted, and where they actually came from.
New Reach and Conversions
New Reach counts new unique visitors gained over time. Conversions counts unique visitors who converted over time, one person counted once per time period even if they submitted more than once in it.
Both default to showing the site's entire history. Switch to a custom range to narrow either one down, picked independently of each other.
Three ways to view them
- Separate: both charts full width, stacked, each with its own independent date range.
- Split: the same two charts side by side in one card, still two independent ranges.
- Merged: one chart, one shared date range, both lines drawn together. This is a different chart entirely, not the same two lines squeezed into one, and it replaces the other two while active rather than sitting underneath them.
Referrers
Where every new unique visitor actually came from, counted once each under their first-ever visit's source, not every return visit. See Referrers and attribution for what this can and cannot know.
Leads Origin
The same idea, restricted to visitors who actually converted, not all traffic. Always shows a fixed set of six spokes: real sources fill in first, ranked by how many leads came through them, and generic placeholders (Direct, Facebook, Instagram, Google, LinkedIn, TikTok) fill any spokes that are not yet real, so the shape stays readable with very little data. A placeholder disappears the moment a seventh distinct real source shows up.